First Impression Test
When someone lands on your Instagram or website… would they instantly know:
Quick Branding Audit
- Who you are?
- What you do?
- Who you serve?
Clear headshot (no sunglasses, cropped faces, too far away, or group shots)
Clean bio line that says exactly what you do
Contact button or link easily visible
How to Score:
Give yourself 1 point for each
Profile Power
Check your Instagram bio:
Does your profile photo stand out (pop of color behind you)?
Is your title capitalized and clear (Realtor®, Broker, Luxury Specialist)?
Does your bio explain how you help (“Helping Utah families find their forever home”)?
Do you have Story Highlights labeled (Listings • Tips • Behind the Scenes • About Me)?
Your bio is your billboard.
Make it magnetic.
Visual Consistency
Look at your last 9 posts:
Do the colors, lighting, and tone feel cohesive?
Do they reflect the level of professionalism you want clients to feel?
Are you showing both you and your clients’ lifestyle, not just houses?
Video Presence
When was your last video post?
Are you talking directly to the camera?
Do you sound natural and confident?
Are you offering value (tips, insights, stories)?
Video builds trust faster than
anything else.
Engagement + Connection
Check your recent posts:
Are you replying to comments with genuine conversation (and using SEO keywords naturally)?
Are you adding captions that sound like you — not corporate?
Do people feel invited to message you?
Engagement is the digital version
of eye contact.
Call-to-Action Check
Every post should lead somewhere:
“DM me for details”
“Tap the link in bio to see more listings”
“Comment ‘Brand Me’ for your free audit”
No call-to-action = no direction.
Confidence Factor
Ask a friend or colleague:
“How does my online presence make you feel?”
Do they say: confident, warm, trustworthy, or generic?
Your energy translates through the screen. Make sure it matches your brand.
Your Score
Add up your
11 +: You’re magnetic — keep building momentum.
6-10: Strong foundation — polish your visuals.
0–5: Time for a brand refresh — and that’s where I come in.
— Terrie Lund
"This is the 3rd time I’ve had Purple Moss do my photos and I couldn’t be happier! They capture the real YOU and are a delight to work with!! Thank you, thank you for always hitting the nail on the head!!"
— Christina Lovell
"Excellent Experience, Carrie definitely knows how to make sure you look your BEST. Extremely happy with our photos. We will be going back!"
Want to know more about these ultra mini branding shoots or other sessions? Reach out! I'm excited to answer any questions.
Have questions?
other ways to get in touch:
info@purplemossphotography.com
801-706-5204
@purplemossphotography
Serving Salt Lake City, Utah and worldwide