September 15, 2017 by Lindsey Black Articles, Portraits, Real Estate 0

Branding: How to stand out in a cookie-cutter world | SLC Photographer

Everyone has heard the word. Branding. It’s kind of a big deal and it’s a buzz word we often use and hear. But who knows what it REALLY means? Let’s break it down and talk about how you can use branding to help your business stand out in an increasingly cookie-cutter world. Branding Defined defines branding as: The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. What does that mean for you as a business owner exactly? It means that everything you do MUST be done with your brand in mind. It means consistency throughout everything you do. Your brand is a combination of: Graphics: Logos, colors, fonts, avatars, styling, team photos, headshots, slogan, tag line Culture: Personality, voice, humor, business hours, dress & style, team dynamics Advertising: Ad appearance, campaigns, target audience Target Clientele: Age, gender, location, purchasing behavior, likes & dislikes Once you have defined your brand, it’s time to implement it. Every social media post, every photo on your website, every ad […]

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February 11, 2017 by Carrie Mann Uncategorized 0

Kicking off my Beards and Pups Series

I was told awhile back that in order to make your work fun, find something that is just for you.  I don’t know where I got the idea to put the two together but here it is.  I LOVE dogs and I have a man with a beard, that I also LOVE.  It just fits.  Two of the most adorable things put together at last!  It’s porn for your emotions.  Hey guys, what can I say, you’re “emotional objects” to me.  If you’re a straight woman or a gay man, this series of images are for you!  I’ll be posting every now and again this fun combo.  I know there is not shortage of either men or pooches but if you happen to know or be a man with a crazy, out of this world, beard or a unique dog, let me know.  I’d love to bring the two together! This post contains a very good friend of ours, Jason Davis.  He’s full of life and has the most amazing personality.  He’s the kind of guy everyone should want to be friends with.  This guy has a big heart and loves pups too.  Unfortunately he’s not allowed to have one […]

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February 2, 2017 by Carrie Mann Uncategorized 0

News Worthy Shit – Lindsey Black is back

News Worthy Shit – Lindsey Black is just that.  She’s exploding onto the scene with her new social media marketing company, Creative Edge Marketing Solutions – website.  One of her taglines “We’ll help you with your shit,” is clever and totally accurate.  She’s saving my bacon and making my life so much easier.  I would go to bed every night with a little regret that I didn’t post on Instagram and Facebook about my business.  Every business coach and networking event has all stressed, be present on social media.  If you aren’t posting – it will be the beginning of the end of your business.  Experts say that in five years, if you haven’t jumped in, you’re business won’t be able to swim.  Lindsey’s company makes it possible for me to rest knowing that my vision and images are getting to the right places.  I’m still growing myself and I know it takes time a dedication to build your following.  We’ve been at it now for 3 months and I’ve already seen a shift.  My numbers have jumped a little but more importantly, my customers come more excited and comment that I look really busy.  I can’t complain! Worthy shit about her: […]

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