Slogan creation

How to create a tagline that resonates.

Your slogan sets the tone of your whole marketing campaign.  So needless to say, this is VERY important.  It’s often found to be more powerful than your logo or any of your messaging that follows.

DO LIKE APPLE DOES “THINK DIFFERENT”

Write down 20 words you would like to be perceived as

For Instance:  Bold, Zany, Informative, Educated…

Not only will these words help you formulate a slogan, you can impregnate them into your marketing.  Try it right now!  Do a simple post using one of these words.  As you start to build these words into your content, your clients will get a clearer picture of what you stand for and a bit of your personality.  Use them over and over to create a clear message about your brand.

There are many different slogan styles

We prefer the aspirational kind. What is that you say? I know this because that’s what I said when I first heard it. It means you tell your customer something they should aspire to or want to become.

Example:
Not aspirational – “We sell the worlds best facial lotion”

Aspirational: Feel beautiful in your skin again

Why aspirational?

By saying you want your client to aspire to greatness or relief or happiness, they’ll get excited about what your company stands for and what they’ll get out of working with you.

TRY THESE WORDS ON FOR SIZE

Use at the beginning of your slogan:

STAND        BE

HAVE          DO

DON’T         BEGIN

ATTAIN      FIGHT

BELIEVE    REACH

GET             EARN

SCORE        PROMOTE

SPARK        EXCITE

DRIVE        TRIGGER

PROVOKE  HELPING

FIND           MAKE

After you’ve given this a shot and you feel you’ve got something, reach out. You can run it by us anytime to see if what you created is going to be impactful. Our feedback is on the house!

Need some help?