Businesses that succeed are able to serve their customers needs.  Here, in our office, we’re reading “How to Build a Story Brand” by Donald Miller. We especially like the section of the book that discusses Maslow’s “Hierarchy of Needs.” Taking the ideas and concepts from the “Hierarchy of Needs” and applying it the way you view your business and address your customers needs will not only ensure your customers are being taken care of, it’ll also strengthen your brand in the process.

Serving Your Customer’s Need | Purple Moss Photography

Maslow’s “Hierarchy of Needs”

According to Maslow’s “Hierarchy of Needs,” humans are hardwired to think about their survival often.  Maslow’s hierarchy states that people are first concerned with biological and physiological needs like shelter and sleep. Once those needs are fulfilled, people are concerned with protecting their safety and establishing stability. Thirdly, people need love. Fourthly, people need to feel esteem for themselves and from others. Finally, they focus on self-actualization, which is about realizing their full potential.” In Miller’s book, he points out that “people are always searching for ways to meet Maslow’s “Hierarchy of Needs.” So, if your brand isn’t serving at least one of your customer’s needs, it may as well not exist.”

The Importance of Simplicity

When it comes to serving your customer’s needs, keep in mind that simplicity is key. Your brand and marketing materials or website should convey what you have to offer immediately. It’s important for your customers to know how your product or service will make their lives better and how to purchase it. Miller refers to this as the “grunt test.” Basically, a cave person with no understanding of modern technology should be able to identify what you’re selling, see how it will improve their lives and the steps that they need to take to purchase it.

Miller also points out that people don’t always purchase the best products on the market. They buy the ones that they can operate. Apple is a good example of this. Why do we deal with batteries that die too fast and constant Apple updates? We do it because we can use Apple products easily. Make sure that your customers can understand almost immediately how your product or service works.

Love and Caring

The love and caring part of the hierarchy in serving your customer’s needs comes from being prompt and accessible to them. If they haven’t received your product, look into it. Find out where it is and get back to them. Amazon does this extremely well. The company also makes it easy for customers to return products and replaces merchandise quickly.

Esteem and Self-Actualization

To bring esteem and self-actualization into serving your customer’s needs, consider how your service or product can help your customers see themselves in the best possible light. How can it help them be who they want to be? Compare what you’re offering to high-end brands like Tiffany’s or Chanel. These brands sell prestige. You can too.

Serving Your Customer’s Needs Leads to Success

When you serve your customer’s needs, you’ll be increasing your chances of success. Reputation and quality make all the difference in commerce. Acquire these characteristics for your company with the kind of service you provide. Doing so is sure to help your business thrive.