April 25, 2018 by Lindsey Black Articles, Blog, Real Estate 0

5 Unique Business Card Ideas | Branding

Business cards are always a good way to advertise your company. The problem with cards today is that everyone uses them, so how do you make your company stand out? To make your business card “extra,” consider using one of these 5 unique business card ideas from Purple Moss Photography. Accompanied, of course, by some fun and unique business cards we have designed for our clients using their custom branding photography! 5 Unique Business Card Ideas Make it Fun Fun business cards are sure to grab the attention of potential clients. In this category, ideas include ordering Lego business cards or selecting one that your clients can play with or turn into something fun. For instance, hand out business cards that turn into a mini game of tennis or a board game. Make it Practical Unique business card ideas include handing out cards with practical elements. This may include buying cards that have a ruler embossed across the top or cutouts that are perfect for tightening screws on bicycles or other household items. Make it Clever Riff off your line of work. For instance, if you’re a plumber, hand out mini plungers with your contact information printed on them. Fitness […]

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March 4, 2018 by Lindsey Black Articles, Blog 0

Brand Authenticity | Stock Photos are Boring! | Purple Moss Photography

Today I want to talk about brand authenticity and how the photography you use in your branding can make or break your authentic image. And, of course, we need to have a chat about stock photos. So let’s dive right in! Brand Authenticity People are smart. Well, most people are smart. The people you want to work with are most likely of the more intelligent breed. Smart people can smell a fake a mile away. This brings us to brand authenticity. As you are building this amazing brand doing all the things we have talked about in previous blog posts, you are going to start to build a following: a group of loyal customers who are your best advocates for your business. The last thing you want to do is ruin all that hard work and dedication by turning people off with lame stock photography and recycled content. People trust your business because it is YOU, and you don’t do cookie-cutter. Stock Photos are Boring That brings us to stock photography. If you aren’t familiar with the term, stock photos are pictures photographers sell or upload to free sites that anyone can search for and use. Have you ever seen […]

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January 3, 2018 by Lindsey Black Articles, Blog 0

10 New Year’s Resolutions for Business (That You Can Actually Keep)

Happy New Year! I hope you all had an amazing holiday season. Are you ready for 2018? Well, ready or not, it’s here. If you are like me, I get so pumped at the beginning of each new year. I make goals, categorize them into different aspects of my life like personal, fitness, business…and then a few weeks go by. And I forget about them. This year though, I am ready to actually make and keep some New Year’s Resolutions for business. I have come up with a list of 10 goals that I feel are actually attainable AND will make a big difference in my (and your) business. So here we go! 10 New Year’s Resolutions for Business (that you can actually keep) Update your headshot. This one is easy, guys! Find a business portrait photographer who has a style you like and book your appointment. Book it now. Don’t wait until you lose weight, or get a new haircut, or get your lips botoxed…get a headshot taken that represents what you look like right now. Get a business card designed (or do it yourself if you are creative like that). Stop using those boring FREE business cards you […]

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