June 25, 2018 by Lindsey Black Blog 0

Starting a Small Business in Utah | First Steps | Purple Moss Photography

While worthwhile, starting a business is not for the faint of heart. The good news is that you’ll be starting a small business in Utah, a state known for its friendly and predictable startup climate. Along with taking the bite out of becoming a small business owner, Utah’s support also increases your chances of success. Starting a small business in Utah | First Steps What are the First Steps Toward Small Business Ownership? The first steps to starting a small business in Utah include creating a business plan, choosing a business structure and coming up with a name. For success, it’s important to make sure that you have a good business idea as well as a marketable one. Keep in mind that it can take months or even years for a small business to become profitable. Are your finances solid enough to wait? When it comes to structure, consider getting advice from an attorney, financial advisor, accountant or a banker. Those who work in these fields are able to assess the sustainability of a business structure. As for the name, select one that tells people what kind of business you’re operating. Don’t make them guess. Doing so could keep customers […]

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April 25, 2018 by Lindsey Black Articles, Blog, Real Estate 0

5 Unique Business Card Ideas | Branding

Business cards are always a good way to advertise your company. The problem with cards today is that everyone uses them, so how do you make your company stand out? To make your business card “extra,” consider using one of these 5 unique business card ideas from Purple Moss Photography. Accompanied, of course, by some fun and unique business cards we have designed for our clients using their custom branding photography! 5 Unique Business Card Ideas Make it Fun Fun business cards are sure to grab the attention of potential clients. In this category, ideas include ordering Lego business cards or selecting one that your clients can play with or turn into something fun. For instance, hand out business cards that turn into a mini game of tennis or a board game. Make it Practical Unique business card ideas include handing out cards with practical elements. This may include buying cards that have a ruler embossed across the top or cutouts that are perfect for tightening screws on bicycles or other household items. Make it Clever Riff off your line of work. For instance, if you’re a plumber, hand out mini plungers with your contact information printed on them. Fitness […]

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March 4, 2018 by Lindsey Black Articles, Blog 0

Brand Authenticity | Stock Photos are Boring! | Purple Moss Photography

Today I want to talk about brand authenticity and how the photography you use in your branding can make or break your authentic image. And, of course, we need to have a chat about stock photos. So let’s dive right in! Brand Authenticity People are smart. Well, most people are smart. The people you want to work with are most likely of the more intelligent breed. Smart people can smell a fake a mile away. This brings us to brand authenticity. As you are building this amazing brand doing all the things we have talked about in previous blog posts, you are going to start to build a following: a group of loyal customers who are your best advocates for your business. The last thing you want to do is ruin all that hard work and dedication by turning people off with lame stock photography and recycled content. People trust your business because it is YOU, and you don’t do cookie-cutter. Stock Photos are Boring That brings us to stock photography. If you aren’t familiar with the term, stock photos are pictures photographers sell or upload to free sites that anyone can search for and use. Have you ever seen […]

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