September 20, 2018 by Lindsey Black Blog, Uncategorized 0

Should You Rebrand? | Purple Moss Photography

A company’s brand is its most valuable asset. It is your reputation and the thing that directly impacts growth. With the right brand, you’ll get the clients that you need and want. A brand is more than a tag line and a logo. Your brand tells people who you are as a company. Should You Rebrand? Why Rebrand? Companies rebrand to avoid being left behind when technology and trends change. Rebranding is a major key to remaining current. When you rebrand effectively, you’ll have a different look than your competitors, increasing your market visibility. Brand changes are often necessary when businesses evolve and need to show their growth. Your company may also need a brand change if it’s no longer resonating with your client base or if you’ve decided to modify your business model. Things to Consider Before making any changes to your current brand, be clear on why rebranding is necessary. For instance, are you making a change because you’re adding in a new product or service? Or, are you just trying to stay current with the trends? If you’re considering a change to enter a new market, then be sure to research the risks. The Downside If you […]

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August 23, 2018 by Lindsey Black Blog 0

Top 20 Branding Quotes of All Time | Purple Moss Photography

A brand is your visual identity and reputation. It’s an important part of business since it can be a driving force that boosts you to the top of your industry. For inspiration, we’ve compiled the top 20 branding quotes of all time. Top 20 Branding Quotes of All Time “Products are made in a factory but brands are created in the mind” – Walter Landor “If people like you, they will listen to you, but if they trust you, they’ll do business with you” – Zig Ziglar “Your brand is the single most important investment you can make in your business” – Steve Forbes “Your brand is what other people say about you when you’re not in the room” – Jeff Bezos “If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz “Branding is the process of connecting good strategy with good creativity” – Marty Neumeier “Content is of great importance, but we must not underestimate the value of style” – Maya Angelou “Making promises and keeping them is a great way to build a brand” – Seth Godin “People change, and so do their aspirations, and so should brands” – […]

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June 25, 2018 by Lindsey Black Blog 0

Starting a Small Business in Utah | First Steps | Purple Moss Photography

While worthwhile, starting a business is not for the faint of heart. The good news is that you’ll be starting a small business in Utah, a state known for its friendly and predictable startup climate. Along with taking the bite out of becoming a small business owner, Utah’s support also increases your chances of success. Starting a small business in Utah | First Steps What are the First Steps Toward Small Business Ownership? The first steps to starting a small business in Utah include creating a business plan, choosing a business structure and coming up with a name. For success, it’s important to make sure that you have a good business idea as well as a marketable one. Keep in mind that it can take months or even years for a small business to become profitable. Are your finances solid enough to wait? When it comes to structure, consider getting advice from an attorney, financial advisor, accountant or a banker. Those who work in these fields are able to assess the sustainability of a business structure. As for the name, select one that tells people what kind of business you’re operating. Don’t make them guess. Doing so could keep customers […]

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