March 4, 2018 by Lindsey Black Articles, Blog 0

Brand Authenticity | Stock Photos are Boring! | Purple Moss Photography

Today I want to talk about brand authenticity and how the photography you use in your branding can make or break your authentic image. And, of course, we need to have a chat about stock photos. So let’s dive right in! Brand Authenticity People are smart. Well, most people are smart. The people you want to work with are most likely of the more intelligent breed. Smart people can smell a fake a mile away. This brings us to brand authenticity. As you are building this amazing brand doing all the things we have talked about in previous blog posts, you are going to start to build a following: a group of loyal customers who are your best advocates for your business. The last thing you want to do is ruin all that hard work and dedication by turning people off with lame stock photography and recycled content. People trust your business because it is YOU, and you don’t do cookie-cutter. Stock Photos are Boring That brings us to stock photography. If you aren’t familiar with the term, stock photos are pictures photographers sell or upload to free sites that anyone can search for and use. Have you ever seen […]

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January 3, 2018 by Lindsey Black Articles, Blog 0

10 New Year’s Resolutions for Business (That You Can Actually Keep)

Happy New Year! I hope you all had an amazing holiday season. Are you ready for 2018? Well, ready or not, it’s here. If you are like me, I get so pumped at the beginning of each new year. I make goals, categorize them into different aspects of my life like personal, fitness, business…and then a few weeks go by. And I forget about them. This year though, I am ready to actually make and keep some New Year’s Resolutions for business. I have come up with a list of 10 goals that I feel are actually attainable AND will make a big difference in my (and your) business. So here we go! 10 New Year’s Resolutions for Business (that you can actually keep) Update your headshot. This one is easy, guys! Find a business portrait photographer who has a style you like and book your appointment. Book it now. Don’t wait until you lose weight, or get a new haircut, or get your lips botoxed…get a headshot taken that represents what you look like right now. Get a business card designed (or do it yourself if you are creative like that). Stop using those boring FREE business cards you […]

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November 29, 2017 by Lindsey Black Blog 0

Marketing your MLM Business | Become your own Brand | Purple Moss

So you have started your own MLM or network marketing business! You signed on, got your welcome kit and….crickets. Wait, what? They said it would be easy! They said the product would sell itself! What do I do? Never fear! Purple Moss is here to talk to you all about how to market your MLM business and become your very own brand…within a brand. Marketing your MLM Business If you are reading this, chances are you live in Utah. The MLM (multi-level marketing, otherwise known as network marketing) business here is booming. There are a lot of reasons for this. Utah has a higher proportion of stay at home moms than other states. We also have a highly educated and industrious workforce. The MLM model appeals to a lot of people, especially here, because of the flexibility of working from home and owning your own business. Because of this, though, the market here can seem somewhat saturated. So, how do you make people want to buy from YOU when they maybe know 10 other people on Facebook selling the exact same thing? One word: Branding. But, you might say, my company is already a brand! It’s Doterra, or Color Street, […]

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